If you have a newsletter or email marketing campaign, you need to follow a strict process to ensure it is delivering the best ROI possible to your company and your clients. There are dozens of ways to get leads and conversions to your website or product, so choose the best one that works best for you and your business. Email marketing may not be the cheapest option, but it is the most scalable way to grow your business. Where to begin Before you spend a dime on an email marketing campaign, here are four things you need to know.
1. Know what to offer The key to email marketing is to understand who your potential client is, and then offer something that they will value. You can do this by getting a feel for what your ideal client is likely to buy. For instance, if your company specializes in various kinds of homes, you might start with a series of infographics that show the different ways your clients can build a house. If your clients are heavily involved in social media, you could start with video tutorials on how to use Facebook ads. If you have a more general-interest company, you may want to start with a special report, interview, or guide that goes deeper into a particular topic.
2. Know your audience Since email marketing has been around for a while, you can get a sense of your audience’s current shopping habits and other preferences. Whether you use MailChimp, Constant Contact, or another email marketing service, you should probably know a bit about your potential clients to help produce good content. For instance, are you someone who likes to learn about different issues? If so, write an article about a particular subject for that type of audience. Or, are you a mom, and you regularly do product research for your child’s first birthday? Perhaps you write more about children’s books or services for dogs.
3. Design your email to increase conversion rates Your emails should help your customers or potential clients solve a problem, and you can do this by coming up with creative and easy-to-read designs that people will enjoy. This is especially important when email marketing with an open rate of less than 10%. If your emails are difficult to read, people are less likely to open them. If you don’t like the look or design of the logo on your business cards, then you should change it. Likewise, if your newsletter invites people to sign up for something, you can offer the option of becoming a subscriber, and then offer a discount to the ones who do.
4. Generate the right kind of engagement When you first launch your email marketing campaign, you will be sending out a ton of messages to a small number of people. So, you have to engage with these people so they start to open your emails more often. You can do this by sending out a welcome email to everyone who opens the welcome email. You can also send some promotions or updates about the service, products, or other things that you’ve been working on.
There are other ways to show people that you are interested in them, such as asking for feedback and responding to comments or questions. When you email marketing, you can boost your engagement by sending out additional newsletters, updates, or promotions. If you can’t add extra content, then your next best bet is to ask for comments, suggestions, or questions in the follow-up emails, as well as offering deals.
Conclusion
If you’ve been using email marketing for a while but are having trouble increasing conversions and customer base, this article may help. Most of these tips apply to newsletters as well, but you should still consider some of the other tips in the article. If your business is highly seasonal, you may need to think outside of the box to find the best ways to bring in customers in the off-season.
