Want to generate more traffic to your blog? Then you need to have ads!
But there is a small catch: you don’t want to get carried away and waste your money. You should use Facebook Ads for your blog and they offer a great way to reach a larger audience.
In this article, I’m going to explain how you can use Facebook Ads to market your blog in a quick and easy way.
A bit about social media marketing
You’re probably already aware that you can use a lot of social media platforms such as Facebook, Twitter and Instagram. What you might not know is that you can combine them.
Let’s say you’re thinking about buying a new couch and you’re seeing it in a very cool picture on Facebook, Instagram and Twitter. You should also know that the picture was from someone else.
Now you have to make your own way to convince that person that they should come to the store with you to see the couch for themselves.
In order to achieve this, you can do so on Facebook, Twitter and Instagram, where you can buy ads for the right audience.
- Why should you use Facebook Ads?
- You can buy ads for a variety of purposes:
- You can promote new blog posts
- You can promote existing blog posts
- You can make a purchase
- You can drive traffic to your website
- You can sell products
Here are some of the main things you should keep in mind:
- You should try to create quality posts
- A video ad is perfect for boosting engagement and excitement
- Make sure that you have strong engagement with your audience
- Batch your ads – use them periodically
If you use Facebook Ads to market your blog, you should be able to:
• Get more visitors
• Drive more traffic to your site
• Sell more products
• Increase your sales
How to start a successful Facebook Ads campaign
If you decide to use the Facebook Ads platform, then you’ll need to set up a free account and get familiar with the basics of how it works.
It’s a good idea to plan your campaign ahead of time, and work out which demographics your blog would be good at attracting. If you need any advice, please feel free to leave a comment below.
The first thing you need to do is to create a Custom Audience. You’ll need to fill in the necessary details, including your website name and URL, your chosen category, and a description.
If you’ve chosen a category to advertise in, you’ll also need to select the right posting frequency, depending on how many users are in your selected group.
Once you’ve filled out these details, you’ll need to provide an image for your ad, and choose your ad type:
Figure out the best place to place your ads
Next, you’ll need to choose a set of locations where you want to post your ads, including:
Publishing types – The topic area for your post
Targeting type – It’s the kind of audience you’re targeting, and where you’re placing the ad
Distribution channel – It’s the venue where you’re placing your ad, and what kind of audiences will see it
Figure out what kind of ads to place
Depending on the type of post you’re about to publish, there are three possible ad types you can choose from:
Product ads – Which categories you want to advertise in, and how often
Ad network ads – The type of ad network where your post is available to see, and the topics you can advertise in
Direct post ads – Just your own post, which can be seen by everyone
Adjust your targeting
Now that you’ve created your ads, you can go ahead and optimize them.
Remember, that it’s important to provide high-quality, targeted content, which is why it’s important to create a campaign using the right advertising audience.
You can target audience by gender, location, age, education level and interests. By using the same audience, you’ll get a better reach, and this will allow you to drive more traffic to your posts.
You can then select the topics you want to advertise in, as well as the ad format and time of day.
Choose your ad post format
Lastly, you’ll have to decide what type of ad you want to use. Facebook uses three different formats for your ads:
Sponsored post – This is where you want to promote your own post on your blog, so that you can make money.
Display ad – Display ads will be placed alongside other content. It’s a good option if you want to promote another blog post you’ve written.
Sponsored ad with Facebook’s reciprocal opportunity ads (ROCA) – Facebook’s reciprocal opportunity ads (ROCA) are sponsored posts that will appear in a larger advertisement space, above other content on your page.
You can choose whichever you feel more comfortable with.
Figure out how many people will see the ad
